Role: Creative Director

Services: Campaign Ideation, Advertising, Art Direction, Brand Messaging, Broadcast Graphics, Yankee Stadium Events Campaign

Client: NY Yankees, Kara Mooney

Pinstripes never die.

In company with my rockstar team at SME (Justin Wright, Ed O'Hara, Daniel Gold, Brandon Cabassa) I worked on the Yankees brand for many years. Together, we were brand watchdogs and activators: ideating and delivering integrated campaigns, ticket campaigns, ticket design, photography direction, environmental design, fan experiences, social media, and more. 

The Yankees brand demands perfection at every touchpoint. We operated and delivered creative to this standard, always. One of my proudest pieces of work is the 2015 Season Ticket Design (shown below.) The concept was to pay homage to Yankee history while giving the tickets life beyond the turnstile. We landed on a series of 20 rotating tickets that resemble baseball cards of the past. To this day, the tickets are sold for thousands of dollars to collectors and amassed incredible buzz.