Role: Startup Creative Partner & Advisor, Creative Director

Services: Brand Naming, Brand Architecture, Comprehensive Identity Design, Creative Strategy, Styling, Art Direction, Creative Advisor

Sitting in my tiny Ohio living room, Jason Ross (JackThreads Founder) pitched me the idea of a members-only discount shopping site tailored to men with taste, a place where “cool brands could liquidate their guys shit” he said. He asked for my help, told me the original thought was to name the company “UFuss,” and asked me to join the two-person team.

I was able to steer Jason away from UFuss, toward a name that fit the persona and service perfectly: JackThreads. From there, we developed the Primary & Secondary logos, developed unique brand touchpoints, and began wrapping the site. In those early days, we wrote handwritten letters from "Jack" as a means to form the building blocks of personality. Products were styled, shot, and sent from my small warehouse office off 5th Avenue in Columbus, OH. We did things the way all startups should: imaginatively, crafty, and cost-conscious.

If you're familiar with JackThreads, you'll likely know where the story goes from here...it was acquired by Thrillist and valued at $92M. 

JT for life. Millions of loyal followers agree.