Role: Executive Creative Director

Services: Creative Strategy, Event Creative, Experiential Direction

Client: SoHo Experiential, Campari Group

Tales of the Cocktail is the bar industry’s most anticipated event, featuring the best spirit brands, world-renowned professionals, and events. 2022 was a special year beyond that, as the industry celebrated its triumphant return to New Orleans and live events after covid.

Campari engaged SoHo Experiential to create a special space to launch its Perspectives series, and strengthen relationships with industry influencers.

To do that, I directed the activation around the idea of an imaginarium; creating a space that was full of portals and unexpected interactions. From the moment guests arrived to historic Broussard’s until their finishing sip of our Perspectives branded cocktails, their journey was equal parts curious and collaborative. In one room, guests were immersed in a cafe lounge and book club—”The Open Book Bar”—where they had surprise table side conversations with industry execs and celebs. In another room, floor-to-ceiling velvet curtains created an old Hollywood screening room to screen episode one of the Perspectives series. Four rooms in total, and a courtyard, each with a different memory-inducing experience, gave our guests a new lens into the world of Campari.