Role: Executive Creative Director

Services: Event Creative, Show Creative, Set Creative, Team Management, On-Screen Graphics and Messaging, Celebrity Script Management, Art Direction

Client: Freeman, Optimist Inc, Amazon

I’ve done a whole lot in my twenty-ish year career, but this one hour show takes the cake for most complex. NewFront is one of Amazon’s largest events and we set out to make it one of the best. It was a special year given Amazon’s NFL on Prime Video announcements, along with season previews of Bosch: Legacy, Lord of the Rings, and Freevee acquisition + rebrand—bringing together the biggest celebrities, talent, and…Roger Goodell.

Judging by the applause and press, plus a fully packed to standing-room-only Lincoln Center I’d say we pulled off something epic. To start the show, we created a montage video teaser that played across a 20’ screen, set to a live performance by New York City Ballet’s prima ballerina and NYC’s very own youth Blue Angels drumline. If you’ve never seen a graceful ballet performance juxtaposed against NFL footage, take a few minutes to witness the full intro moment magic here.

Conceptually, the show took a “variety” approach, with Amy Poehler at the helm. We integrated on-screen storytelling and incredible motion graphics to amplify executive announcements and key show moments. I couldn’t be more proud of what our mighty Freeman and Optimist Inc team accomplished on this one. To watch the show in its entirety, click here.

Full Case Study via Freeman here.