Role: Executive Creative Director
Services: Pitch, Event Strategy, Experiential Ideation and Installation Design, Brand Activation, Event Messaging, Event Content, Event Programming, Set Staging, Art Direction, Production Partnership
Client: NBC Sports
I had 72 hours to strategize, concept, ideate, design and deliver a deck with a fully-baked experiential event that would wow the NBC Sports team into hiring our four person team (a small agency in Chicago) for their first invite-only media event. A challenge I accepted and poured some serious heart into, especially knowing it represented a huge opportunity to help grow women’s sports. After pitching the concept to the NBC crew at Rockefeller Center, the event was ours. A big win for a super tiny team. And so, “The Power House” was born.
From that point forward, we worked tirelessly to make my completely crazy ideas come to life—with a production budget of $20k. Still, there simply had to be an immersive shattering glass backboard. What says “women in sports are superheroes” better than that? There had to be an entry tunnel with ambient voices echoing the greatest moments in women’s sports. There had to be an immersive theater experience for guests, and food stations themed to sports and pay equality. As you can see below, we did all that and more. The event was a high touchpoint experiential gem at every turn, educating and inspiring partnerships with On Her Turf, and ultimately helping revolutionize and fund women’s sports.
For kicks, some of the original pitch work and renderings shown below.