There are two types of people in this world, those who pronounce adidas correctly and those who do not. #ThreeStripeLife
Over many years, with many agencies (s/o SET Creative, FICTION, SME) and the brand itself, I’ve worked with adidas on brand identity, creative strategy, holiday campaigns, MLB & NBA All-Star experiential activations, and product launch creative. This work extends all the way back to 2007 when adidas helped MLS level up America’s soccer game—becoming its first major sponsor and helping bring David Beckham to the fields of LA. In partnership with my incredible team at SME (2006-07) we worked with adidas x LA Galaxy x Beckham to create the league’s premier brand identity…the “Quasar crest.” The crest has become an iconic mark within the international soccer community and appears on some of the highest-grossing team sports apparel products.
(A Personal Note: I am honored and humbled to have worked with both Ed O’Hara and the late Andrew Blanco on LA Galaxy x adidas. Both of these incredible men have had profound impact on the sports industry, and Andrew will forever be missed. One of the greatest designers of our generation.)